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Content is king – North and South

As print trade magazines reel under the weight of puff pieces and a shrinking industry in the North it will be interesting to see if honest opinion and a measure of technical insight can survive and grow in the South. If a publication expends its energy on finding out, analyzing and saying something of value to its readers – it can easily be influential beyond its geographical origin. This is a great opportunity for technically minded Indian print publications since our industry is still fast growing and has its own resistance to some of the hype from the post-analog print economies.

Both weekly email newsletters and both of our analog products reflect the sustainable energy and creativity of our fast growing but mostly chaotic publishing, printing and packaging industries. Do check out our three blogs as well: Print Asia, Content and Media and the Print Experts blog.

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Till next week,
Naresh Khanna editor@ippgroup.in