Adobe Unveils Digital Viewer Technology for Magazines

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Adobe has unveiled a new digital viewer technology that enables print publishers to bring out digital versions of their magazines. This new publishing software was developed with input from Condé Nast’s WIRED magazine, a publication that recently debuted a digital edition for Apple iPad, utilizing the new digital viewer technology. WIRED’s June issue Reader application, now available through the Apple iTunes App Store, is built using Adobe’s digital viewer software. WIRED is a K4 cross media publishing platform user from vjoon which is integrated with the new digital magazine solution from Adobe.

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• Wired on the iPad along with other publications on iPad Photo: Apple

With engaging, interactive features and a fresh navigational metaphor, the WIRED Reader showcases the capabilities of Adobe’s new digital viewer technology, allowing readers to experience video content, slide-shows, 360 degree images and rotate content in vertical and horizontal modes. Designed by the award-winning print team, the WIRED Reader goes several steps further, taking advantage of the tablet form factor and enabling readers to explore magazine content using touch gestures, including a zoomed-out browse mode, to see the content of the issue at a glance. Readers are able to experience the design fidelity of a print magazine, with the dynamic interactivity of digital media.

“Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad,” said Thomas J. Wallace, editorial director of Condé Nast. “WIRED’s visionary execution of Adobe technology expands the potential of this new medium for all Condé Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months.”

K4 integrates with Adobe Digital Magazine Solution for iPad and Other Tablets
vjoon is integrating Adobe’s new digital magazine packaging tools into the K4 Cross-Media Publishing Platform. vjoon now is developing features to streamline the creation of the alternative layouts and aspect ratios required to deliver quality digital pages to the iPad and forthcoming alternative mobile platforms. By using InDesign as a tool for both print and electronic formats, publishers can leverage their creative teams and assets, all managed by K4, for re-purposing in either medium as well as new formats in the future.

“Adobe’s technology is positioned to set a new standard in digital publishing,” says Andreas Schrader, CEO of vjoon. “With PostScript, PDF and Flash, Adobe has already established powerful software solutions that work across multiple platforms. At this new milestone, we are happy to be working with Adobe and providing our customers with a deep integration between K4 and tomorrow’s standard publishing technologies.”

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