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At the Chinese print exhibitions it becomes apparent that there is great seriousness about the acquisition of new technology and also the need to upgrade skills and acquire domain knowledge. Thus exhibitions are not just about marketing, they are seen as
December 29, 2008 | By Purva Sethi
The third All in Print China opened on 14 November 2008 at the Shanghai New International Expo Center. The event was organized by Messe Düsseldorf China Ltd., the Printing Technology Association of China and the China Academy of Printing Technology -- with the support of the Shanghai Printing Trade Association, the Printing Technology Association of China and Keyin print media China. At the opening Tony Fung, CEO Messe Dusseldorf China, said, “To adapt to the market development needs and meet the challenges of the rapidly growing multimedia industry, the theme of All in print China is ‘Power of Print,’ and it will exhibit the achievements and developments of printing technologies in recent years in an all round manner, thus pushing the printing industry to advance towards the target of integrating the multimedia digital world.” ...cont´d
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