Welcome, Guest Sign Up | Login | Try Premium

Asia Pulp and Paper joining Print Council

Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
May 03, 2010 | By Ron Augustin

Despite boycotts by WWF, the Rainforest Alliance and the Forest Stewardship Council, Asia Pulp and Paper has been accepted by the US-based Print Council as one of their platinum sponsors. The Print Council was established in 2003 as a business development alliance dedicated to promoting print as one of the most effective media in the marketing mix. Its stated aim is “to influence and promote the greater use of print media through education, awareness, market development, advocacy and research.” ...cont´d

Want to Read More? Try a Premium Membership. Please Login


ADD A COMMENT >>
Ads by Google

RELATED LINKS