Autoprint — from zero to over 4700 installations in 12 years

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Autoprint has at least one installation in every district of India. It designs and launches a new machine every year and manufactures and sells three machines every day. The company increasingly talks about “a new category of printer” – the implication is that the buyers of their mini-offset, label, and now 4-colour presses and other equipment represent a new market segment committed to quality, performance, and fast growth. A category of nimble fast growing printers committed to providing professional and prompt services to all kinds of print buyers. Autoprint itself sets an example with innovative marketing such as its’ use of a truck containing a demonstration press to travel around the country. It was also the first graphic arts company to set up a toll-free information and contact number. ...cont´d

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