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Battle over newspaper market in Mumbai

TOI hijacks ad campaign, Bhaskar-Zee sue for damages
April 08, 2005 | By Ramu Ramanathan

The battle has begun. In round one, Dainik Bhaskar who were cocky because of their successful track-record in Jaipur and Ahmedabad, have been thwarted by the grand Old Lady of Boribunder. The war doesn't have to do with Bombay Mirror, the new English daily to be launched by Bennett, Coleman & Company Limited (BCCL) in May - or the high profile job shift by Pradeep Guha from Times to Zee-Bhaskar. ...cont´d

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