Can editors and marketers work together?

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The Asian financial crisis of 1997 led to job losses for over 2000 journalists. Post Today too had to lay off 400 journalists. In a strategy meeting, in the midst of the mayhem, Post Today decided to address the key issue of stemming the downturn. What came out clearly was that the editorial and marketing teams were working in isolation. There was a clear divide between the two. Pichai himself is a firm believer of a clear divide between editorial and marketing. However, crisis creates opportunity. Which meant a change in the working style was needed to drive the organisations growth. Information on key industries were passed on by the marketing to the editorial team. The editorials then acted on this information, which was eventually reflected in the final content. ...cont´d

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