Challenges facing the Indian newspaper industry

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Newspaper publishing and printing across the world are taking a new shape these days. The reasons being faster information dissemination, encroaching mass media, higher awareness among readers, re-definition of markets due to rapidly growing Internet, increasing newsprint costs, reducing profit margins and ever-increasing need for personalized content. New business models are being devised to meet the demands of the changing scenario. Therefore, it is high time that the newspaper publishers in India too assess the future trends and formulate strategies to fulfil the varying requirements of customers; be it readers or advertisers. ...cont´d

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