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Commercial printing bounces back in FY 2010-11

June 28, 2010 | By Parshav Jain

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In spite of the India growth story, Indian commercial printers were affected by the economic crunch in 2008 and 2009. The commercial heatset printers (some with new presses) had to face a slowdown in advertising spend — publishers reduced pages and circulations with the decline in ad revenues. While DAVP increased its ad rates to newspapers this did not really help magazines. Typically, payments also got delayed. ...cont´d

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