Consumers hesitant to embrace eReader advertising

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Consumers are holding on to their magazines, not ready to join the eReader revolution, but are open to change in the form of more relevant and targeted, personalised advertising engagements, according to a new study from the Chief Marketing Officer (CMO) Council. The consumer poll, part of the CMO Council’s Precision Promotion campaign (www.precisionpromotion.org), continues the investigation on the impact of data-driven customer engagements on loyalty, advocacy and bottom line business growth, this time taking the step to understanding customer experience demands in the magazine publishing space. ...cont´d

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