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Customised Communications

In his previous column, our expert prepress practitioner David Jeyaraj elaborated on the history of Web Enabled Collaboration and the list of worthy vendors to look out for during Drupa 2008. He also alluded to the wider emerging context of this solution,
November 11, 2008 | By David Jeyaraj

I was invited by HP to attend a digital printing seminar held on 28 August 2008 in Singapore. This was primarily an event for current customers of HP although a few potential customers were also present. Since Ipex 1998, one complaint I have heard repeatedly against digital press vendors is that they are not so interested in supplying a workable solution as they are in shipping their ‘boxes’ out in numbers. Although I cannot make a general comment on any improvement in this situation now, I must say that the HP people I met in Singapore did not seem to be guilty of this. The effort they are making to educate both their prospective and existing customers -- in encouraging them to realise the full potential of Variable Data Printing (VDP) is commendable. ...cont´d

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