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DNA and HT launch in Mumbai — battle on the predator’s home ground


March 16, 2005 | By Ramu Ramanathan

 It was supposed to be a high profile launch, but the torrential rains in Mumbai ruined the party for the over hyped, Daily News & Analysis (DNA). Finally on 30th July, Saturday, the English daily start-up was available on the stands of Mumbai - the country's most lucrative print advertising market, valued at Rs.800 crore (US$180 million) a year. The first edition with six pullouts, including one on business and finance, and sold for 2Rs. a copy, half the price of the market leader, The Times of India. ...cont´d

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