Decentralization as a recipe for success

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Kasturi & Sons continue to decentralize production and have recently equipped their printing centre in Coimbatore with mailroom technology from Ferag. With a daily circulation of 1.45 million copies, The Hindu is the third-largest English-language newspaper in India. The Hindu is now produced at 13 locations on a total of 15 presses. As circulation grew, the publisher has continued to push on with its decentralization and modernisation program. The newest production centre located in Coimbatore began operating in January 2010. “We want to strengthen our position in the market place and are expanding both the circulation and the advertising options. State-of-the-art production and a high level of automation are basic prerequisites here,” stresses K. Balaji, Director of Kasturi & Sons. ...cont´d

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