Digital printing and IPP XII

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When vendors talk about digital printing in our market they tend to insist that India is no different than the rest of the world. It may be true that we are not so different in our needs and markets but looking at print we think that our industry and the various technologies in it are at a different point in their product life cycles than the European or North American markets. What else could explain the 45 per cent rise in the paid circulation of Indian newspapers over the five years from 2004 to 2008? It is obvious that in India there is a huge hunger for newspapers, books, and other printed materials. The electronic media and the Internet are not yet an alternative to print for a large part of our population. ...cont´d

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