Digitisation at the Frankfurt Book Fair

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Digitisation with all its facets is the most important issue and the greatest challenge for the international book and media industries. How are publishers’ profiles changing? How can content best be marketed online? What should rights professionals and agents be mindful of when it comes to the business of digital rights? The 24th International Rights Directors Meeting (RDM) and the Frankfurt Book Fair’s customised professional program, “Best Practice | New Ideas” offer access to professional expertise in a compact form. The lectures, seminars, expert talks and panel discussions held during the fair will focus on digital issues, as well as other relevant industry topics. The title of this year’s International Rights Directors Meeting is “Off the Page! – New Ways to Sell New Rights.” ...cont´d

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