Domestic markets more challenging than exports say Daya

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“In 2007 nearly 80% of our production was for exports and only 20% was for the domestic market. Business was then at its peak. After the 2008 global crash the middle-east and African markets started tapering off. The decline was not sudden but gradually worsened as the packaging segment took the hit after the consumer products shrunk globally as brands and companies collapsed. The delayed hit has turned us inward looking and today we are adjusting to the new reality where 80% of our production capacity is for the domestic market and only 20%  for exports” said Mr HV Sheth Managing Director of Sheth Printograph of Noida selling print finishing and packaging machines under the brandname Daya . The company which started manufacturing in 1963 has lost its strong export markets in the Middle East due to the global recession and is now working hard to improve its Indian client base which is challenging. ...cont´d

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