Free and almost free newspapers

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Mainstream national media and newspapers although they speak of community and segmentation are essentially a platform that brings a homogeneous world-view to large geographies. Notoriously conservative, Indian newspapers reluctantly gave bylines to journalists as recently as twenty years ago, and still depend to a large extent on the same large international news agencies. Although they are experiencing high growth, they still make minimal investment in international newsgathering, with the notable exception of cricket coverage. Nevertheless, the business plan of most of the large groups seems to be to expand geographically. For the vernacular papers there is some restriction in national expansion since most languages tend to be regional but for the English language newspapers it is almost a survival strategy. If they do not expand, they can soon expect the arrival of a “national” daily in their territory. ...cont´d

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