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May 24, 2012 | drupa 2012 | Newsletter | About Us | Sitemap | 
Getting the most out of newspaper advertisements
February 17, 2006
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The ability of broadcast and digital media to measure advertising effectiveness is putting pressure on newspapers to better demonstrate the value of newspaper advertising. The World Newspaper Advertising Conference and Expo, to be held in Paris on 23 and 24 February, will examine innovative ways to demonstrate advertising success. ...cont´d
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Indian Printer and Publisher Magazine
Volume 33, No. 5 May 2012
Founded in 1979, Indian Printer and Publisher reaches the decision makers of South Asia's fast growing publishing and printing industries every month.
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