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Ron Augustin, statistics in hand, tries to get to grips with some of the trends in print, publishing and packaging exhibitions around the world
January 25, 2010
Gone are the days that we eagerly awaited Steve Job’s Seybold keynote address to learn about Apple’s latest Mac developments. Or any prestigious trade show to find a particular piece of equipment. Three clicks on the electronic highway, and we’re in the picture. As users, we don’t wait anymore for the information we need, we look for it. And the vendors’ eagerness to sell, as well as their logistics, are such that physically comparing the latest Heidelberg Speedmaster to, say, Komori’s LS series, has become almost as easy as test driving a Maruti and a Toyota in one Sunday morning. ...cont´d
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