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Goss International testing its new “GossRSVP” program


August 20, 2008

In December, Goss International began testing GossRSVP, a new system that prompts readers to interact with print via their cell phones. In the pilot program, advertisers and publishers are including a small GossRSVP logo with a two-dimensional bar code and alpha-numeric sequence in their print media. ...cont´d

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