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HP highlights DM and transpromo at Seoul show

High-speed personalised colour is set to brighten the future of commercial mail
September 13, 2010 | By Partick Howard (Direct Online – www.directmag.net.au)

Leading Asian printers including the Australian early adopter multi-channel service providers went to South Korea at the end of the first week of September to check out the new generation of digital imaging equipment. HP threw a massive party for the inauguration of the regional chapter for the technology users cooperative (Dscoop) and hosted awards for its regional customers. Kiwi company, Datam, got the gold gong in the direct mailer category. The event proved to be one of the largest gathering of marketing service providers (MSP) in the Asia Pacific. ...cont´d

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