HP to present digital publishing solutions at Frankfurt Book Fair 2011

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HP will use its Digitally Printed Book Store to simulate a retail environment at the show, displaying a wide variety of hard, soft, colour, and black and white digitally printed books. HP recently announced that it will be presenting the advantages of digital book printing at its ‘Digitally Printed Book Store’ themed stand at the Frankfurt Book Fair 2011 (Hall 4.0, Stand 1300, 12 - 16 October 2011, Frankfurt, Germany). Produced using publication printing technologies from HP Indigo and HP Inkjet High-speed Printing Solutions (IHPS), HP will demonstrate how publishers and publications printers around the world are taking advantage of high-quality, high-speed and cost-eff`ective short run digital book printing. Visitors to the show will discover how this technology can reduce costs and business risks and provide faster time-to-market with increased business opportunities.

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