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Hail the dawn of social media says Wan-Ifra

Be future ready in the ‘paradise of media’
October 22, 2012 | By Krishanu Dutta

At the Wan-Ifra Conference in Pune, which IPP attended with a strong team, a much-discussed issue was the role of social media and innovation in news organizations. Social media potentially gives businesses an interactive channel to communicate with its current and future customers. For newspapers, that channel can increase the chances of survival in a market where commoditized information has diminished the value of individual brands.  ...cont´d

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