Hawkers in Patna

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After our articles on newspaper distribution in Noida and Chandigarh, we had a look at the ancient north Indian city of Patna in Bihar. Patna is 1025 kilometres east of Delhi with a population of 36 lakhs and a circulation of more than 3 lakh newspapers daily in Hindi, English and Urdu. These are distributed by four sole agencies or main distributors; 21 agents or sub-distributors; 5000 delivery men in two tiers -- 2000 who call themselves hawkers and 3000 younger staff called beat boys who perform the last mile delivery function. Approximately 3,000 bicycles are used for distributing papers every day. ...cont´d

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