How can digital revenues for newspapers be increased?

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Terry Maguire is more optimistic than Christoph Reiss about the revenue that newspapers could get from the net. Especially if they can get their act together. In his presentation at the WAN-IFRA conference in Jaipur, he gave several examples of how disfunctional the Indian newspaper websites are when it comes to helping out a business visitor to Jaipur who might have an extra day to look around the city. He even had a hard time getting the weather forecast and gave another example of a news story about an American citizen who was accused of killing his mother in Rajasthan. He couldn't find a news follow up as to what happened in that case in court, and lamented the lack off attention to the continuing life of a story that newspapers and their web sites can provide. "Keep that story going," he said and suggested that more newspapers could follow the Wikepedia model of constant updatation. ...cont´d

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