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IPEX Innovations from Heidelberg Boost Efficiency and Competitiveness

Heidelberg at IPEX 2010
March 08, 2010 | By IPP desk based on a press release

At this year's IPEX trade show in Birmingham from May 18 to 25, 2010, Heidelberger Druckmaschinen AG (Heidelberg) will be showcasing the latest developments in its product and service portfolio. The company's stand in Hall 8 will focus on current market trends such as lean, environmentally friendly production for print shops. “Our aim is to ensure that our customers are well positioned to face future challenges, and we will work with them to develop and successfully implement new business options in a changing environment,” stated Heidelberg CEO Bernhard Schreier.

Heidelberg CEO Bernhard Schreier

“For Heidelberg, IPEX is a trend barometer and also an opportunity for the printing industry in 2010,” said Schreier. Heidelberg would be using the trade show to continue redefining parts of the market with further innovations, he said. “Our customers expect us to boost their competitiveness with the latest technologies and a comprehensive service portfolio. We will definitely meet their expectations at IPEX,” he stressed.

“We will also optimize and expand our range of products and services,” stated Schreier. The digital printing was a market segment with excellent prospects that customers would increasingly add to their portfolios and for which Heidelberg was looking for a suitable partner, he explained. “We have the ideal service and logistics network for this, which gives us a clear competitive edge,” Heidelberg's CEO stated. He added that the two technologies were predicted to successfully continue side by side on the future market.

Schreier also underlined that it was vital not to ignore the structural changes in the industry, but to adapt to them. He added that the global print volume of just under EUR 400 billion was an encouraging sign for the development of the market and that, when the economy picked up again, commercial printing would recover too and lead to new investments in this offset market segment. Packaging printing has enjoyed greater stability during the crisis and offers growth potential for Heidelberg. “We have systematically geared our range of products and solutions to the requirements of our customers in both market segments and ensured that they represent the state of the art. This makes us confident that both our customers and our companies are extremely well positioned for the recovery to come,” concluded Schreier.

Heidelberg at IPEX 2010
The terms HEI Performance and HEI Value reflect the extensive portfolio of state-of-the-art technologies and services from Heidelberg for the economical and environmentally friendly production of print products. At the trade show, the company will be providing practical demonstrations to highlight how media service providers, print shops, and postpress specialists can act on current market trends and adapt their portfolios accordingly. Heidelberg will be demonstrating how to optimize business and production processes across the entire value added chain of sheetfed offset printing, while also minimizing their environmental impact.

The numerous practical demonstrations will enable visitors to the event to find out how they can achieve economic success with short-run high-end print applications, stand out from the crowd with creative print applications, and make the Internet an integral part of their business strategy.