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Ifra Expo 2008: looking outside the box


December 29, 2008 | By Caryl Holland

Despite the world-wide financial uncertainty, IfraExpo 2008 which was held in Amsterdam in Holland at the end of October had a buzz about it. Not surprisingly, the attendance figures were down on last year but obviously the newspaper industry is taking an upbeat attitude towards the economic situation. As Gerd Finkbeiner, chairman of the executive board of Manroland, said at the show, ‘I believe that this banking crisis will make the business world refocus on real values, products and business models. There are as many opportunities in this as there are risks.
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