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India Post, direct, targeted, transactional, transpromotional mail and IPP XII

Google turns up a FAQ document from India Post about both direct mail and “direct post.”
November 24, 2009 | By Naresh Khanna

Among other things it says, “With the increasing commercial activity in India, the need for Direct Advertising of their products and services by business organizations is growing. Direct Mail, which can be defined as ‘printed matter usually carrying a sales message or announcement designed to elicit a response from a carefully selected consumer or business market’ is the most potent medium for Direct Advertising. In the advanced countries, Direct Mail now constitutes a predominant portion of mail traffic handled by Postal administrations.” ...cont´d

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