India’s first outdoor advertising portal

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Ankur Rastogi was once a media planner at JWT. Now he is the owner of www.allaboutoutdoor.com. Based on his experiences as a media planner and buyer he started this portal in 2007 to put bring a bit of order to the high stakes chaos of what is known variously as the signage industry, outdoor, or OOH (out of home). The portal tries to bridge the gap between suppliers and advertisers with site and supplier location and many of the ancillary services that could in the long run work as an organising principle  for an industry that is variously described as chaotic and dominated by those who control the vertical real estate – the hoarding site.
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