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Interaction with Pitney Bowes

The transpromo noise
September 06, 2010

Talking about transpromo in a recent discussion about digital printing and mailing solutions, H Sivaramakrishnan, director, marketing of Pitney Bowes said, “Unfortunately, I feel we create a lot of noise in transpromo but the concept has not picked up. It is a good concept but has been badly marketed. And althout it has the potential it has not yet been well understood. Transpromo has not been promoted as a solution to market products well. Instead, it has been talked about as a feature in a machine. ...cont´d

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