Interview of Paresh Shetty, Country Business Manager, HP

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IPP: Would you say that Mumbai’s signage market, being the leader of the ad industry, has been badly hit?
Paresh Shetty: I think more than Mumbai, it is the Northern region which has been badly hit. The Northern markets reacted impulsively. Mumbai is a huge market. So a drop in the signage business, lets say wide format outdoor, would not show as much. But yes, having said that, marketing budgets overall have been hit. Also, the moving of IPL 2 out of the country has affected business to the tune Rs.150 to 200 crores. But the Lok Sabha elections have to a certain extent offset the potential loss to the print providers. So you will see huge billboards of various parties, especially in Delhi. ...cont´d

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