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IppStar Content & Analytics Workshop – 27 July 2016 in Noida

Closing the Loop Between Editorial & Advertising for Newspapers
May 01, 2016

With an explosion of digital channels and mass adoption of smartphones publishers needs to produce and distribute their editorial and advertiser content across several channels quickly and efficiently. As if this isn’t enough of a challenge, publishers then need to ensure that their content is designed right for each and every channel and then measure how the content is performing and continuously optimize this content to capture more audience and better monetize their work. ...cont´d

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