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Is print advertising losing importance?

In 2007, print advertising at 48 per cent of media advertising revenues in India, still led television which was at 41 per cent, with the rest going to radio, outdoors and the Internet. Purva Sethi talks about the scenario with one of the leading ad agenc
September 18, 2008

We met Mr Prantik Dutta, Assosciate vice president, Production and photography services and Mr Jagannathan, Senior Account Manager at JWT, in Gurgaon, to try and understand whether print as an advertising medium still generates as much revenue as before or companies have decided to now substitute print with online or TV advertising. JWT is one of the leading advertising agencies in the world although it now prefers the term global brand communications. ...cont´d

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