It’s in their DNA — a year and still evolving

• DecreaseIncrease

On 26th July 2005. Mumbai drowned. Within three days, the Daily News & Analysis (DNA) was launched. Today, one year later, DNA has some good numbers to show as far as readership and circulation is concerned. In April, DNA commissioned Ernst & Young to certify its circulation figures. The first study executed for the period April 1 to 15, 2006, were 239,019 copies for Monday to Saturday. The Sunday edition was at 248,109 copies. The second set of tests to calculate circulation for DNA was carried out for the period April 16 to 15 June 2006, and the result is 255,310 copies for weekdays and 265,654 for Sundays. And so, during the second period, DNA has grown by about 16,291 copies on weekdays and 17,545 copies on Sundays in terms of net paid sales. (Please bear in mind that it is not clear if Ernst & Young is certifying sales or copies printed in the above period. — editor) ...cont´d

• DecreaseIncrease