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February 12, 2008 | By Digital Dots editorial team
Since George Eastman first said “you press the button, we dothe rest” in 1888, Kodak, headquartered in Rochester, New York, has revolved around imaging consumables and everything required to serve the markets thatuse them. In recent years those markets have changed, so since 2003, under theleadership of CEO Antonio Perez, Kodak has been undergoing the most importanttransition in its history. Kodak is moving rapidly away from analog consumablestowards digitally orientated growth. The company’s digital vision isconstructed on the strengths of its intellectual property and the threesegments where Kodak could be the top or second biggest player. For thegraphics industry this means digital plates, but also a great deal more. ...cont´d
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