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Litho and Digital — A Complementary Mix


December 10, 2011 | By Andrew Tribute

Today it is becoming much more common to find printers using more than one printing technology. In most cases this is adding sheet fed digital printing to complement a predominantly offset printing operation. This allows offset printers to profitably handle very short run work and also to get into new markets where offset printing is not appropriate. This includes business to consumer operations such as photo books and also to enter into variable data printing for one to one marketing, direct mail and even adding Internet based services. ...cont´d

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