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Magazines face headwinds and electronic turbulence

Commercial printers lean back on book printing
November 14, 2011 | By IPP Newsdesk

The Indian magazine industry is going through a tough phase and the news magazines have been the worst-hit. For the large news magazines such as India Today and The Week, circulation is under pressure, advertising is shrinking and overall margins are down. The news magazines are not only competing with each other but with daily newspapers and electronic media including TV news channels, Internet and the latest innovation, the iPad and  other tablets that have changed the dynamics of magazine publishing in the US and other mature markets. ...cont´d

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