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Marathi: Big newspapers are elephants

Indian language newspapers
January 21, 2000 | By Robin Jeffrey

To understand the Marathi press, one needs to appreciate two cities-Mumbai (Bombay) and Pune (Poona). Mumbai is the Manhattan of India-a buzzing, multi- lingual magnet of an island. As well as the industrial and commercial focus of India, it is the base for the advertising industry and for India’s two biggest newspaper chains, The Times of India and The Indian Express. Pune, on the other hand, is Maharashtra’s Boston (indeed, both have brahmins) where history, culture and more cultivated ways of life are supposed to prevail. ...cont´d

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