Welcome, Guest Sign Up | Login | Try Premium

Marketing Conclave — Print, television, internet and mobile

Experiential advertising and the cost of acquisition
May 28, 2010 | By Naresh Khanna

The one-day marketing conclave organised by the Internet and Mobile Marketing Association of India in Delhi at the end of April was a useful event I think not just for this dinosaur but even for the mostly Y generation audience that turned up. The most important learning for me (apart from the fact that so many young people are interested in marketing) was that the paradigm for selling ads has changed. It is no longer cost per copy or cost per reader or even cost per lead. It is shifting to cost per acquisition — COA. ...cont´d

Want to Read More? Try a Premium Membership. Please Login


ADD A COMMENT >>
Ads by Google

RELATED LINKS