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Mindset orbit shifts


December 21, 2009 | By the IPP Desk

Concurrently with the Printech exhibition that concluded in Mumbai today, IppStar held its IPP XII Conference on Marketing Strategies for Direct Mail, Transpromo and Digital Printing, where around 60 printers from across India and a handful of marketers exchanged thoughts on how to bring the industry to the next professional level in an increasingly complex and globalising economy. Fragmented – and weak in marketing – as the printing industry is, the conference has been an opportunity to meet and learn from different communication sectors. ...cont´d

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