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New titles emerge in spite of the slowdown

Indian Magazines
October 18, 2010 | By Naresh Khanna and Rahul

The Indian Readership Survey data released on 23 August reinforces a generally declining trend amongst the large circulation magazines in the country. The reasons could be several — newspapers with increased colour pages and special colour sections tend to address many of the magazine subjects and target audiences. They are able to do this with two great advantages – price and distribution. ...cont´d

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