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Performance-based advertising is scientific advertising

AdoRoi a performance based Ad placement tool for offline publishers
August 16, 2010 | By Fayez Ali

The ever increasing share of Internet advertising, because of its relatively low investment and ability to track ad performance, has lead to the re-emergence of the Claude Hopkins’ 1930 theory called Scientific Advertising. Hopkins invented advertising coupons. AdoRoi is a new tool being made available in India for monitoring financial performance of marketing spending. ...cont´d

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