Publishing content to new media

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To publish content on any new media like the iPad you have to change the existing workflow. This can be done in two ways – the first being the long term objective of publishers and content creators to actually change their workflows – creation, editing – their publishing workflow. The objective is to create content and approval in such a way that it automatically gets published to different mediums. With print being one of the media, and iPhone and iPad among various others. But it’s easier said than done, and secondly the problem is that publishers already have workflows in place that have been perfected over a period of years, if not months and these cannot be changed overnight. ...cont´d

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