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Repro’s Print on Demand gains ground

A commercial book printer bets on digital
January 02, 2012 | By Rashmi Bhate

Gone are the days when publishers used to print thousands of copies of books and kept them stocked in their warehouses. The new world of print-only-what-you-need has reduced run-lengths to 100 to 1000 and also saves the cost of raw materials, especially paper, that are anyhow not used for any number of days. The concept is not new but still not universally adopted. Many in the traditional publishing and print industry still don’t get it. Repro India began in 1984 as a solution provider to publishers from the content to print. ...cont´d

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