The Future of Print and IPP XII in Mumbai on 19 December

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Commercial printers everywhere have had a rough year. In India too, publication printers had to confront fewer pages and smaller print runs because of the crunch on advertising spend. Spending on other printed promotional products such as brochures and collateral also suffered. While packaging printing and converting remained strong, another segment that was down and then up was digital printing. In the beginning of the year digital signage was in the doldrums because of the crunch on advertising spend but then it picked up with five new telecom entrants in the latter part of the year. Telecom companies represent about 60 per cent of the outdoor signage production in India. The telecom companies are also big players in the direct mail and transaction printing business in the country. Other verticals that are important for this still growing business are banking, finance and insurance, travel, hospitality and organised retail. ...cont´d

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