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May 25, 2012 | drupa 2012 | Newsletter | About Us | Sitemap | 
The Indian Readership Survey -- Round 2 of 2008
December 02, 2008 | By Naresh Khanna
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DecreaseIncrease
Although it has its detractors, one assumes that the readership survey is a somewhat useful metric of what is happening to media habits of consumers. We have been assured by leading publishers that declining readership correlates directly with declining circulation. The competitive posturing of some of the English language dailies is ironic since it is clear that it is mainly the language dailies that are increasing in readership or making significant gains. ...cont´d
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Indian Printer and Publisher Magazine
Volume 33, No. 5 May 2012
Founded in 1979, Indian Printer and Publisher reaches the decision makers of South Asia's fast growing publishing and printing industries every month.
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