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The Indian Readership Survey Results Quarter1 2012-13

Stagnation in regional dailies, growth at the bottom for Hindi and English
June 25, 2012 | By Avinandan Mukherjee

The IRS Survey for the first quarter of 2012-13 financial year that was conducted by Hansa Research and made available by the Media Research Users Council last week shows the strong dominance of some of the middle level Hindi as well as English newspapers. The top Hindi daily newspapers are almost where they were, except the Hindi daily Hindustan that has grown by 3.42% from the last quarter of 2011-12 to the first quarter of 2012-13. Readership of Dainik Jagran has shown a slight decline of 0.01% while readership of Dainik Bhaskar has reduced by 0.33%. Amar Ujala has registered a sharp decline of 1.68%, while readership for Punjab Kesari has increased by 1.68%. Readership of Rajasthan Patrika has reduced by 0.58% as Navbharat Times has increased by 0.58%. The three newspapers at the bottom of the list of top ten have shown remarkable increase in readership with Prabhat Khabar registering an increase of 11.43%, Patrika 8.9% and Nai Duniya 2.36%. ...cont´d

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