The Industrial Jet Set

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With all the excitement surrounding the Heidelberg versus Xerox battle for the digital print market, it is tempting to get caught up in the hype. But maybe we should be taking a step back to get a wider view? Maybe neither will be the techno choice long term? Maybe the future of digital printing isn't a cloud of toner, but a spindrift of liquid ink? Given the range of players developing inkjet printing systems this technology could be the most likely contender, if for no other reason than its ubiquity. There is a huge range of uses for which inkjet printing technology has been developed and advances are continuing. Whether printing on carpets or eggs, creating prepress proofs or billboards, or doing simple office printing, it seems that inkjet technology is the preferred option. This plurality of development suggests that inkjet technology has a more than long-term viability. More interestingly the solution of problems for other applications improves prospects for their resolution within the commercial printing industry. ...cont´d

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