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The Retail of Many Cities

Book publishing in India is looking at new strategies
June 19, 2006 | By Ramu Ramanathan

 In India, the book retailing business is calling for a change. While the current market size of the industry is estimated to be around 3,000-6,000 crore, it is expected to grow further by around 15 per cent. Traditionally, it was observed that shopping for books was restricted to book-lovers. Thus, browsing through these bookstores was seen as a book-lover’s hobby. But, now with the changing nature of bookstores, that are offering its consumers the ‘experience’, has changed it all, comfortable seating, and with cheerful interiors, welcoming its consumers and encouraging them to stay and browse. ...cont´d

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