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The magazine boom in India


March 25, 2008 | By Purva Sethi

A democratic polity and government expenditure on education is creating demands beyond that of first generation literates’ for political news. In the first wave of FDI in electronic media, magazines, especially film magazines, took a beating from television. The current magazine boom implies that globalised magazines may travel or translate better than newspapers in the fast growing Indian economy. It is also possible that increased economic well being and a consumer culture create interests apart from politics in a new demographic of second generation literates. ...cont´d

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